For a long, long time, when a new customer joined Arena PLM, and also when an existing customer was logging into the application after a new release was pushed live, they would be greeted with this page. Far from an inspiring first impression.
So I took it upon myself to redesign the page into something that gets people eager to jump in and see what’s new.
Here’s the result. The new product shots not only provide some relief from the onslaught of text, but will also serve as a visual reminder of what’s new when the user is using the app later on. Also, Arena has some strong branding imagery used in the marketing of its new releases and it just made sense to integrate that here.
Some design highlights include some pretty drastic improvements to readability, thanks to a healthy amount of whitespace and a baseline grid. It’s also very flexible, with images that scale with the width of the page (resize your browser window and watch the product shots near the top) and an em–based grid.
Big thanks to Jay Ferracane for the beautiful fall branding, as well as Buzzword Generator for providing lots of funny fake feature names, and Lorem Ipsum for body copy.
Questions? Comments? I’d love to hear them. Leave a comment on the associated blog entry or shoot me an email.
Images used are copyright Steve Cochrane and Arena Solutions.