So, GoldenHook. It’s a site where you can order a custom-made winter hat.
Let’s get started. Step 1: choose a general model for your hat. Nothing out of the ordinary here, I’ll just go with “Classical.” Step 2: edit colors. Wow, I can set the color of each individual stitched row in the hat? Crazy. Okay, I think I’ve settled on a design. Let’s order this thing. Next.
Step 3: Choose a grandma to knit your hat. Boom goes the dynamite.
Brilliance. This is extremely funny, it demonstrates that their hats are made with love and care (by actual grandmas!) and it’s cleverness like this that gets people to show off the site to their friends. This is how you go viral, or whatever.